A landlocked country in central South America, Bolivia spans three distinct regions, the southwestern highlands, the Andes Mountains, and the lowland area in the northern and eastern sections of the country. The population is mainly composed of three ethnic groups (Indigenious people, “mestizos”, and those of European descent). As one of the poorest countries on the continent, Bolivia faces a multitude of challenges. These include resistance to the eradication of the coca plant (from which cocaine is derived), Indiegeous unrest and disagreements over the country’s vast reserves of natural gas.
An intrinsic aspect of Eureka’s motivation is to promote and give visibility to local, national and regional content, in particular that of women, people of color and Indigenous people. This effort has a double objective: a) to promote representation and give visibility to voices that are unfortunately still marginalized, and b) to challenge dominant narratives based on content closer to local realities. Given the structural inequalities in both the publishing and cinema industry, we know that by default, people predominantly consume content produced by white men (and do so without realizing it). The first step is to make this systematically visible, so it can be taken into account in people’s choice. To do so, we are designing a “diverse representation notation” to be assigned to every book and movie listed in the platform, specifically in terms of authorship (i.e. female, male, non-binary, trans, other) and content (i.e. percentage of female vs. male dialogues). These notations will be based on how authors self-identify, and will be designed with the ability to become more complex in order to include new categories as needed.