Located in northwestern South America and geographically dominated by the Andes Mountains, Colombia is an ethnically diverse country with around 70% of the population in urban areas, which have faced a rise in insecurity and violence. Though recent years have seen improvements, Colombia is known the world over for the violence associated with its drug cartels, in addition to lefist guerrillas and right-wing paramilitary groups. Additional challenges facing the country include high levels of employment informality and income inequality, as well as regional instability (especially from neighboring Venezuela).
An intrinsic aspect of Eureka’s motivation is to promote and give visibility to local, national and regional content, in particular that of women, people of color and Indigenous people. This effort has a double objective: a) to promote representation and give visibility to voices that are unfortunately still marginalized, and b) to challenge dominant narratives based on content closer to local realities. Given the structural inequalities in both the publishing and cinema industry, we know that by default, people predominantly consume content produced by white men (and do so without realizing it). The first step is to make this systematically visible, so it can be taken into account in people’s choice. To do so, we are designing a “diverse representation notation” to be assigned to every book and movie listed in the platform, specifically in terms of authorship (i.e. female, male, non-binary, trans, other) and content (i.e. percentage of female vs. male dialogues). These notations will be based on how authors self-identify, and will be designed with the ability to become more complex in order to include new categories as needed.