Located in the Northwestern corner of the African continent, and with a rich history spanning to the very beginning of human civilization, Egypt is home to a large population, the vast majority of whom live in the Nile valley and delta. This population also skews quite young, with nearly 60% under the age of 30. Egypt also faces a variety of development and political challenges, with the 2011 Revolution being the most widely known internationally. Additionally, resource stress (particularly involving water), poverty and regional instability are threats to Egypt’s future.
An intrinsic aspect of Eureka’s motivation is to promote and give visibility to local, national and regional content, in particular that of women, people of color and Indigenous people. This effort has a double objective: a) to promote representation and give visibility to voices that are unfortunately still marginalized, and b) to challenge dominant narratives based on content closer to local realities. Given the structural inequalities in both the publishing and cinema industry, we know that by default, people predominantly consume content produced by white men (and do so without realizing it). The first step is to make this systematically visible, so it can be taken into account in people’s choice. To do so, we are designing a “diverse representation notation” to be assigned to every book and movie listed in the platform, specifically in terms of authorship (i.e. female, male, non-binary, trans, other) and content (i.e. percentage of female vs. male dialogues). These notations will be based on how authors self-identify, and will be designed with the ability to become more complex in order to include new categories as needed.