Situated in a mountainous region of North Africa, Morocco is a constitutional monarchy with a history dating back to Ancient Egypt. In more recent times, the country was a protectorate of France and Spain, until gaining independence in 1956. Since then, one of the most well-known conflicts is over control of Western Sahara (which remains continuous to this day). While Morocco has experienced significant social and economic progress, challenges still remain in the form of high illiteracy rates (one quarter of the population) and wealth disparity, as well as threats from disenfranchised youth and religious extremism.
An intrinsic aspect of Eureka’s motivation is to promote and give visibility to local, national and regional content, in particular that of women, people of color and Indigenous people. This effort has a double objective: a) to promote representation and give visibility to voices that are unfortunately still marginalized, and b) to challenge dominant narratives based on content closer to local realities. Given the structural inequalities in both the publishing and cinema industry, we know that by default, people predominantly consume content produced by white men (and do so without realizing it). The first step is to make this systematically visible, so it can be taken into account in people’s choice. To do so, we are designing a “diverse representation notation” to be assigned to every book and movie listed in the platform, specifically in terms of authorship (i.e. female, male, non-binary, trans, other) and content (i.e. percentage of female vs. male dialogues). These notations will be based on how authors self-identify, and will be designed with the ability to become more complex in order to include new categories as needed.