Alipay Ant Forest, launched by Ant Financial in 2016, is a green initiative embedded on Alipay’s digital lifestyle platform. This report analyzes Alipay’s Ant Forest trajectory as a green digital innovation that has achieved exponential growth over the past three years. Ir further models the implications that scaling a platform such as Ant Forest could catalyze in additional countries. The analysis estimates that up to 8.6% of emissions tied to public transportation could be avoided in the seven countries modeled over the 2020-2030 period.
Data-Pop Alliance, Green Digital Finance Alliance, UNEP Inquiry