How can we make full use of data analytics in a responsible and human-centered manner? Which forms of data use should be excluded, and who should set the rules? As the first event paper in the “Digitising Europe” series (published with the Vodafone Institute for Society and Communications), this publication captures the major key themes emerging from the initiative’s events in Berlin in November 2015, which explored the possibilities and pitfalls around the data revolution and served to identify key insights and practical solutions for facilitating the use of data while protecting the privacy of citizens.