Data-Pop Alliance and Oxfam México formed a partnership through “DataMex”, with the goal of advancing research and the application of Big Data for sustainable development in Mexico. This agreement, signed in late 2018, has since led to a consultancy and scoping study to identify the areas in which Big Data could be employed to better understand inequalities that have not been analyzed in depth. The resulting project was “Mundos Paralelos“, which focused on areas lacking in understanding and new perspectives that could provide critical insights into the work of Oxfam Mexico.