Located in eastern Africa, this large country has an ethnically diverse population and is spread over five distinct regions. With large tracts of arable land, agriculture is one of the main economic activities, although there have been attempts to diversify the economy. Kenya currently has one of the largest GDPs in Africa, however, there are still many challenges facing the country. These include a rapidly-growing (and very young) population and the lack of adequate employment opportunities. Additionally, Kenya is threatened by climate change, corruption, and weak public services infrastructure. It is also home to Kibera, one of the largest slums in the world, located in the capital of Nairobi.
An intrinsic aspect of Eureka’s motivation is to promote and give visibility to local, national and regional content, in particular that of women, people of color and Indigenous people. This effort has a double objective: a) to promote representation and give visibility to voices that are unfortunately still marginalized, and b) to challenge dominant narratives based on content closer to local realities. Given the structural inequalities in both the publishing and cinema industry, we know that by default, people predominantly consume content produced by white men (and do so without realizing it). The first step is to make this systematically visible, so it can be taken into account in people’s choice. To do so, we are designing a “diverse representation notation” to be assigned to every book and movie listed in the platform, specifically in terms of authorship (i.e. female, male, non-binary, trans, other) and content (i.e. percentage of female vs. male dialogues). These notations will be based on how authors self-identify, and will be designed with the ability to become more complex in order to include new categories as needed.