Digital Technology Shaping Green and Sustainable Lifestyles: Exploring Alipay Ant Forest

Sep 04 2020

Alipay Ant Forest, launched by Ant Financial in 2016, is a green initiative embedded on Alipay’s digital lifestyle platform. This report analyzes Alipay’s Ant Forest trajectory as a green digital innovation that has achieved exponential growth over the past three years. Ir further models the implications that scaling a platform such as Ant Forest could catalyze in additional countries. The analysis … Read More