Digital Technology Shaping Green and Sustainable Lifestyles: Exploring Alipay Ant Forest

Alipay Ant Forest, launched by Ant Financial in 2016, is a green initiative embedded on Alipay’s digital lifestyle platform. This report analyzes Alipay’s Ant Forest trajectory as a green digital innovation that has achieved exponential growth over the past three years. Ir further models the implications that scaling a platform such as Ant Forest could catalyze in additional countries. The analysis estimates that up to 8.6% of emissions tied to public transportation could be avoided in the seven countries modeled over the 2020-2030 period.

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Author(s)

Author(s): 
Data-Pop Alliance, Green Digital Finance Alliance, UNEP Inquiry

Partner Organization(s)

Inquiry, Sustainable Digital Finance Alliance

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