Located in northwestern South America, Ecuador has a varied geography that includes coastal lowlands, the towering Andes Mountains and even a portion of the Amazon Rainforest. The country has had a tumultuous political history, which has included authoritarian governments and swings in economic fortunes (related to petroleum) which have contributed to instability. The near total collapse of the economy at the turn of the century was an additional shock, and while Ecuador has made significant progress since then, it still continues to struggle with high levels of corruption, rampant un- and under-employment, and violence from drug related criminal activity.
An intrinsic aspect of Eureka’s motivation is to promote and give visibility to local, national and regional content, in particular that of women, people of color and Indigenous people. This effort has a double objective: a) to promote representation and give visibility to voices that are unfortunately still marginalized, and b) to challenge dominant narratives based on content closer to local realities. Given the structural inequalities in both the publishing and cinema industry, we know that by default, people predominantly consume content produced by white men (and do so without realizing it). The first step is to make this systematically visible, so it can be taken into account in people’s choice. To do so, we are designing a “diverse representation notation” to be assigned to every book and movie listed in the platform, specifically in terms of authorship (i.e. female, male, non-binary, trans, other) and content (i.e. percentage of female vs. male dialogues). These notations will be based on how authors self-identify, and will be designed with the ability to become more complex in order to include new categories as needed.