This Thematic Cycle, a joint effort between Eureka and DPA, focused on addiction, disinformation, and violence stemming from social media in the context of Latin America. The Cycle featured two documentaries, a fiction movie, and a book related to the topic that addressed questions such as, Does monetization imply addition? How is social media used to spread hatred and violence? What is surveillance capitalism, and how does it relate to the business model of Internet platforms? The Cycle concluded with a panel discussion led by Paula Villarreal (Data Scientist & Full Stack Engineer), Matías González (Observatorio Legislativo del CELE), and Julie Ricard (Eureka Founder), and moderated by Ivette Yáñez (DPA).